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Pre-Conference Session: Thursday, August 21

1:00 PM – 5:00 PM

From Digital Research to Courtroom Testimony: Navigating OSINT and Surveillance Techniques
Alison Peacock, J.D., CPI, Hodson P.I., LLC

Join us for an engaging and dynamic session where we dive into the most widely used and critical investigative techniques used in today’s private investigative world: OSINT research, social media analysis, and surveillance. These tools have revolutionized the field of private investigation, and in this session, we’ll explore how they’ve evolved—and how they continue to shape the future of investigations.
 
You’ll gain valuable insights into the latest trends and best practices and discover how to leverage these methods to enhance your own investigative work. Plus, we’ll take a deep dive into what it takes to successfully prepare evidence for trial from the side of the private investigator. From the very first steps of your investigation to crafting thorough reports and delivering confident testimony, you’ll walk away with actionable strategies to ensure your findings hold up in court.
 
Don’t miss this chance to elevate your investigative skills and be better prepared for the challenges that lie ahead in your career. Whether you're a seasoned pro or just starting out, this session promises to leave you with essential tools and knowledge to advance your expertise and succeed in today's fast-paced investigative landscape.
 
* The information contained in this session is provided for informational purposes only, and should not be construed as legal advice on any subject matter.

Friday, August 22

9:00 AM – 10:15 AM

Keynote Session: Polly Klaas, Lessons Learned and Case Impacts
Eddie Freyer, Retired FBI Agent, The Freyer Group

Join Eddie Freyer, the now-retired FBI agent who led the investigation into the abduction and murder of Polly Klaas—a case that shook California and captured national attention. This compelling session examines how the case brought sweeping changes to interview and interrogation techniques, and redefined basic investigative protocols, leaving a lasting impact on the way law enforcement operates today. Attendees will gain insight into the Cognitive Interview process and how it is applied in today’s law enforcement investigations. 
10:30 AM – 11:15 AM

Behind the Evidence: The Critical Role of Data Vendors
Neil Caddell, IDI

During this session, Neil will discuss the evolution of databases from the 1990s and how research was done before to where we are now and moving forward in today’s difficult information age.
11:30 AM – 12:45 PM

Workplace Investigations
Chris Reynolds, Chris Reynolds Investigations

This class addresses the complexities of workplace investigations, the impartial role of third-party investigators, and the preparation of reports with findings essential for resolving complaints. Workplace investigators need specialized skills, and accuracy is crucial.

The presentation will include:

  • How to find and keep clients
  • Starting the investigation and defining the scope of work
  • Conducting interviews and collecting evidence
  • How to position yourself as an effective third-party investigator
  • Preparing the report, making credibility assessments, allegations, and findings
  • How to handle new allegations during the investigation
  • Working with law firms and agencies to gain trust and cooperation
11:30 AM – 12:45 PM

The Digital Hunt: OSINT Tools and Tactics for Today’s Investigator
Stacy Lawrence, Connected Research, LLC

This session introduces key concepts and practical techniques in Open-Source Intelligence (OSINT) gathering. Topics include defining open-source information, maintaining ethical and personal security, using advanced search engine operators, searching social media platforms effectively, and employing strategies to locate social media accounts for subjects with common names.
11:30 AM – 12:45 PM

Process Service Beyond the Basics
Jason Cantrell, OmniTrace Investigations

In this session, we will delve into the intricacies of process serving for Private Investigators. This comprehensive session will explore various aspects of process service, equipping attendees with the knowledge and skills needed to navigate the complexities of this essential investigative task.

Key Topics Covered:
  1. Different Types of Service and When to Use Them: Participants will gain insights into the various types of service methods and learn how to determine the most appropriate approach based on the specific requirements of each case.
  2. Diligence and Special Jurisdictional Requirements: The class will address the concept of diligence in process serving, highlighting when it is necessary and discussing the special requirements imposed by different jurisdictions.
  3. Proofs of Service and Documentation: Attendees will learn about the essential proofs of service, including the correct forms to use and how to accurately complete them to ensure compliance with legal standards.
  4. Legal Service Locations and Special Circumstances: The session will cover the nuances of where process serving can legally take place, as well as special circumstances that may impact the service process.
  5. CMRA Service and Legislative Updates: A discussion on CMRA service will be included, along with an examination of the potential impact of Assembly Bill 747 on the industry. Attendees will gain valuable insights into the proposed changes and how these changes may influence the practice of process serving.

By attending this class, participants will enhance their understanding of process service beyond the fundamentals, enabling them to navigate complex service scenarios with confidence and proficiency. Don't miss this opportunity to expand your knowledge and skills in the field of investigative process serving.

12:45 PM – 1:45 PM

Senate Bill 1454: What It Means for Every California PI
Francie Koehler, CPI, Special Circumstances
and Jerry Desmond, Esq., Desmond & Desmond LLC

This important presentation will cover the major legal changes now in effect for all licensed private investigators in California under Business and Professions Code Section 7524, the result of Senate Bill 1454. As of July 1, 2025, every PI in the state must comply with new requirements, including mandatory written contracts with all clients, specific record retention rules, and the obligation to provide documentation to BSIS during any complaint or investigation. In this essential session, CALI Legislative Advocate Jerry Desmond and Government Affairs Committee Chairperson Francie Koehler will explain what compliance looks like now that the law is in effect, how BSIS may enforce these rules, and what steps investigators should take to protect their licenses and practices. Attendees will gain practical guidance, updated insights, and a clear understanding of what is required moving forward. This presentation is critical for every California PI, regardless of experience or agency size.
2:00 PM – 3:15 PM

DNA Evidence Isn't Always the Final Word in Criminal Investigations
Deborah Stonebarger, Analytic Investigations

This presentation explores why DNA is no longer considered the "gold standard of evidence" in many cases. Attendees will gain insights into effective strategies that private investigators and their attorneys can use to challenge DNA evidence in criminal cases. The session also addresses how labs and members of the prosecution use reporting language in a way that makes the evidence appear stronger than it really is.
2:00 PM – 3:15 PM

TBA
Anthony Hopkins, CPI, Anthony Hopkins Investigations
and Baber Tufail, Hercule

Session details coming soon.
2:00 PM – 3:15 PM

Solo to CEO: Scaling Your PI Business to Multi-Million Dollar Success
Justin D. Hodson, CPI, Hodson P.I., LLC

Building a successful private investigation firm takes more than just great investigative skills—it requires a business mindset, strategic growth, and the ability to scale operations. In this session, Justin D. Hodson, CPI, shares his journey from a solo private investigator to leading a multi-million-dollar firm. Attendees will gain actionable insights on how to transition from working cases alone to managing a thriving team, implementing scalable business practices, and securing high-value clients. This presentation will cover essential topics, such as branding, operational efficiency, client acquisition, and leadership strategies. Whether you're just starting or looking to take your PI business to the next level, this session will provide a roadmap to sustainable and profitable growth.
3:30 PM – 4:45 PM

TBA
Scott Leary, Leary & Associates, Inc.

Session description coming soon.
3:30 PM – 4:45 PM

Seen, Not Just Sentenced: Using Mitigation to Tell the Whole Story
Anna Stowe, CPI, Proven Private Investigators

Mitigation is about revealing the human story behind the charges. This presentation will demonstrate how trauma-informed interviewing, detailed record collection, and targeted research can be structured into a full mitigation report that influences outcomes and humanizes defendants. Learn how to weave these powerful elements into compelling narratives that ensure clients are truly seen, not just sentenced.
3:30 PM – 4:45 PM

Hacking, Identity Theft, and Cryptocurrency Abuse
Michael Delaney, PI, Delaney Group Investigations LLC

This course is an introduction to cybercrime fundamentals for California private investigators. It provides PIs with a comprehensive introduction to cybercrime threats increasingly relevant in today’s investigative work. The session covers three critical areas: hacking, identity theft, and cryptocurrency abuse. Attendees will learn how threat actors gain unauthorized access to digital systems, the methods used to steal and exploit identities, and how criminals leverage blockchain-based currencies to defraud victims and launder money. Through real-world case studies and practical demonstrations, the course equips investigators with foundational knowledge and tools to trace cyber activity, analyze digital evidence, and document findings for civil or criminal matters. Participants will also learn about sets of resources, including OSINT tools and crypto tracing platforms, and explore effective strategies for collaborating with law enforcement and clients in cyber-related investigations.
4:45 PM – 5:45 PM

Certified Professional Investigator (CPI) Exam

Enhance your career and gain recognition for certification beyond your PI license! The Certified Professional Investigator (CPI) credential distinguishes professionals who have demonstrated their commitment to the private investigation industry and possess the knowledge essential to this profession. The designation is designed to elevate professional standards, enhance individual performance, and identify industry professionals for their achievements.

Pre-approval to take the CPI exam is required. Click here to learn more...

Saturday, August 23

9:30 AM – 10:45 AM

Tax Strategies for Licensed Investigators: Maximize Deductions, Minimize Risk
Nicole Green, Robert Hall & Associates

Whether you're running a solo operation or planning to expand your investigative business, understanding how taxes impact your bottom line is critical. Join Nicole Green, Tax Advisor at Robert Hall & Associates, for a session built specifically for Licensed Investigators. This tailored presentation will walk you through practical, real-world tax strategies to help you reduce liability, stay compliant, and keep more of what you earn.

Topics include:
  • Commonly Overlooked Business Deductions – From professional dues to surveillance equipment and case-related expenses, make sure you’re not leaving deductions on the table.
  • Vehicle & Travel Tracking – Explore user-friendly tools and apps for logging mileage and deducting travel tied to investigative work.
  • Expense Tracking & Organization – Understand why it's important to keep clean records, organize receipts, which will also simplify year-end tax prep.
  • Home Office Deduction – Learn when it applies, how to calculate it, and how to avoid audit-triggering mistakes.
  • Amortization Demystified – Understand when business expenses need to be amortized instead of deducted all at once.
  • Audit Risks for Investigators – Spot common red flags and learn how to protect yourself if you’re ever under IRS scrutiny.
  • LLCs vs. S-Corps for Licensed Investigators – Learn the difference, when to elect S-Corp status, associated costs, and whether to DIY or hire a pro.
  • Hiring Employees & Business Expansion – Understand the tax implications of growing your business, from payroll taxes to budgeting for growth.
    Tax Planning for the Future – Tips for minimizing taxes year-over-year while building long-term wealth and retirement security.

This session is a must for any investigator who wants to operate more efficiently, save on taxes, and build a sustainable business—without getting tripped up by tax rules or audit risks.

9:30 AM – 10:45 AM

TransUnion Presentation
Joe Mangano and Aleck Ragsdale, TransUnion

Session description coming soon.
11:00 AM – 12:15 PM

Keynote: Finding Documents and Sources to Report “Inflamed: Abandonment, Heroism, and Outrage in Wine Country’s Deadliest Firestorm”
Anne Belden and Paul Gullixson, Co-Authors, Inflamed Publications

“Inflamed: Abandonment, Heroism, and Outrage in Wine Country’s Deadliest Firestorm” (Permuted Press, 2023) tells the dramatic account of the race to save more than 100 elderly residents after staff departed from two senior care homes in Santa Rosa during the 2017 Tubbs Fire; it also documents the quest for truth and accountability amid corporate denials, claims of abandonment, lawsuits, and investigations in the years that followed. “Inflamed” holds important lessons given our nation’s aging population, the rapid growth of senior living complexes and the increasing risk of catastrophic events like wildfires, hurricanes, tornadoes, heat waves and freezes. Co-Authors Anne Belden and Paul Gullixson, long-time Bay Area journalists, spent five years investigating and writing “Inflamed.” They will provide a detailed look at how they acquired documents, tracked down witnesses, and pieced together the full story of what happened the night the Tubbs Fire swept through Santa Rosa.

THANK YOU TO OUR CONFERENCE SPONSORS